One of the most frequently asked questions we receive is "How are your satellites different?" While it is important to distinguish between Kepler and the work of incumbents such as Iridium, Globalstar, or Inmarsat, I believe the better question is "Why now?". Here's why.
I wish I could say that my curiosity leapt immediately to questions of physics, chemistry, and engineering when SpaceX’s Falcon 9 caught fire a couple of weeks ago. I cannot, however, for my MBA-mind jumped to find out who would pay for the millions of dollars of destroyed payload involved in the incident.